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Channel: Digital Strategy By Michael G. Cohen » Advertising
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Dear Motorola, Call Me, We Should Talk

I have to admit that I quite enjoyed my own open letter to Starbucks, so I thought I’d bring back the format in this my open letter to Motorola. Dear Motorola, I don’t work for you and to be honest I...

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Boost Your Local & Social Marketing Simply & At No Cost

When was the last time you were deciding on a new restaurant, cafe or pub and didn’t turn to the Internet (whether at your desk or on your phone) to get directions, a review or even see who else might...

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The Phoenix Suns Get Personal With Ex-Ticket Holders

A really great example from the NBA’s Phoenix Suns (via Eloqua’s All About Revenue blog) on how using unique and deep personalization in your email marketing can drive incredible results. The Suns...

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Using Triggered Email for Marketing Success

Triggered Emails, often called Drip Campaigns or Autoresponders, are a more personalized type of email marketing. Triggered Email Campaigns are messages that are much more personalized than email...

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